Hallmark Lighting I was given the task of re-imagining the product catalog. Its digital and print versions weren’t related to each other beyond showing the same product. I created them both to be part of the same branding system so they have a cohesive appearance.
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As the primary photographer and editor of Hallmark Lighting, I have the responsibility to make sure every one of the product looks perfect as possible. Extracting the fixtures from the background and placing them on clean white backgrounds eliminates distractions so that the client base can more easily imagine the product in their own projects.