I watched Jiro Dreams of Sushi for the third-time last night. I couldn’t help but think about my old branding teacher that told the class to watch it. During my first watch, I just thought she liked sushi. It made me crave sushi for a month after that. A few years later I realized what […]

I decided that I’m going to start teaching myself JavaScript because I want to round out my front-end development skill set. I think it’ll be a good addition to my design skills in general. When I started trying to figure it out I found that when I was trying to make sense of JS, I would try to rephrase what was said in the book in to plain English, as best I could, breaking every little thing down step by step. I started to write down questions in a notebook and then typing them out later, so I can fill in the answers once I figured it out. I started doing this mostly because I have trouble reading and retaining information when trying to read a text screen. For novels and random blog posts this isn’t an issue, but when I’m trying to learn something from an e-book or Internet articles I had to up with an active type of system to retain the information I was trying to learn.

Hallmark Lighting I was given the task of re-imagining the product catalog. Its digital and print versions weren’t related to each other beyond showing the same product. I created them both to be part of the same branding system so they have a cohesive appearance.        

As the primary photographer and editor of Hallmark Lighting, I have the responsibility to make sure every one of the product looks perfect as possible. Extracting the fixtures from the background and placing them on clean white backgrounds eliminates distractions so that the client base can more easily imagine the product in their own projects.

BFA Thesis Project Booklet http://feedproxy.google.com/~r/ucllc/fpo/~3/J1-HiDly2YA/bfa-thesis-project.php